# When It Comes To Modeling, Are We Still Doing Precise Things With Imprecise Data?

Dec 1

Written By [Lance Eschliman](https://www.fan.ai/news?author=605cc97e1d5d5a214636fbee)

Day One of the Advertising Research Foundation’s (ARF) sixth annual “Attribution & Analytics Accelerator” conference, in partnership with Sequent Partners, raised as many questions on attribution modeling approaches and techniques as it answered.

[Read more here](https://www.mediapost.com/publications/article/368710/when-it-comes-to-modeling-are-we-still-doing-prec.html)