# fanai.io > AI-optimized mirror of fanai.io containing 35 pages totalling 18,638 words of clean markdown content, structured data, and semantic HTML. Original source: https://fanai.io/. Last updated: 2026-06-15T01:36:13.556Z. Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG). ## Homepage - [DON’T JUST BUILD AWARENESS](/content/site-root.html) (139 words) ## Articles & Blog Posts - [WE’RE ON A MISSION TO HELP SPORTS SPONSORSHIPS BUILD SALES AND NOT JUST AWARENESS](/content/about/index.html): FanAI’s leadership team has monetized big data for some of the world’s most successful companies, including Google, Facebook and dunnhumby. We’ve built data platforms to provide insights for some of the biggest sponsors and brands in sport and entertainment and are obsessed with consumer behavior., FanAI’s leadership team has monetized big data for some of the world’s most successful companies, including Google, Facebook and dunnhumby. We’ve built data platforms to provide insights for some of the biggest sponsors and brands in sport and entertainment and are obsessed with consumer behavior. (474 words) - [[Cracking the Code: Measuring ROI from Live Event Sponsorships](https://www.fan.ai/news/cracking-the-code-measuring-roi-from-live-event-sponsorships)](/content/news/category-featured/index.html) (773 words) - [FanAI Inc. and TiVo sign agreement for FanAI to license TiVo’s TV viewership data](/content/news/fanai-tivo/index.html): FanAI and TiVo signed an agreement for FanAI to license TiVo’s TV viewership data enabling FanAI to provide live sports programming advertisers with spend attribution and brand impact measurement TV data., FanAI and TiVo signed an agreement for FanAI to license TiVo’s TV viewership data enabling FanAI to provide live sports programming advertisers with spend attribution and brand impact measurement TV data. (1,003 words) - [Cynopsis Media Tech Update](/content/news/fanai-cynopsis-media-tech-update1/index.html): FanAI, a platform that helps brands assess and optimize the impact of sports sponsorships on sales, has launched, connecting audience data, such as ticket sales, social data and television and streaming viewing exposure, with customer purchase data, FanAI, a platform that helps brands assess and optimize the impact of sports sponsorships on sales, has launched, connecting audience data, such as ticket sales, social data and television and streaming viewing exposure, with customer purchase data (321 words) - [[PepsiCo Partner FanAI Brings Accountability to Sponsorship at the SBJ Brand Innovation Summit](https://www.fan.ai/news/pepsico-fanai-at-sbj-brand-innovation-summit)](/content/news/category-pepsi/index.html) (284 words) - [FanAI Gets Further $3m Investment](/content/news/fanai-gets-further-3m-investment/index.html): Sponsorship analytics platform FanAI has raised $3 million in additional Series A funding. Athlete marketing firms OneTeam Partners (co-founded by the NFLPA and MLBPA) and Wasserman led the round alongside Tech Coast Angels., Sponsorship analytics platform FanAI has raised $3 million in additional Series A funding. Athlete marketing firms OneTeam Partners (co-founded by the NFLPA and MLBPA) and Wasserman led the round alongside Tech Coast Angels. (303 words) - [OneTeam Partners, Wasserman Invest in FanAI to Track Sponsorship Value](/content/news/oneteam-partners-wasserman-invest-in-fanai-to-track-sponsorship-value.html): Sponsorship analytics platform FanAI has raised $3 million in additional Series A funding. Athlete marketing firms OneTeam Partners (co-founded by the NFLPA and MLBPA) and Wasserman led the round alongside Tech Coast Angels., Sponsorship analytics platform FanAI has raised $3 million in additional Series A funding. Athlete marketing firms OneTeam Partners (co-founded by the NFLPA and MLBPA) and Wasserman led the round alongside Tech Coast Angels. (292 words) - [FanAI Launches Fan Specific Audience Segments](/content/news/fanai-launches-fan-specific-audience/index.html): Sports sponsorship measurement specialist FanAI has launched audience segments which allow users to target fans of a specific sports personality by region., Sports sponsorship measurement specialist FanAI has launched audience segments which allow users to target fans of a specific sports personality by region. (340 words) - [WEBINAR: The Emerging Sponsorship Opportunity In Women’s Professional Sports](/content/news/category-webinars/index.html) (238 words) - [PepsiCo Partner FanAI Brings Accountability to Sponsorship at the SBJ Brand Innovation Summit](/content/news/pepsico-fanai-at-sbj-brand-innovation-summit/index.html): Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) speak on the importance of their panel presentation at the 2022 SBJ Brand Innovation Summit., Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) speak on the importance of their panel presentation at the 2022 SBJ Brand Innovation Summit. (844 words) - [[Cracking the Code: Measuring ROI from Live Event Sponsorships](https://www.fan.ai/news/cracking-the-code-measuring-roi-from-live-event-sponsorships)](/content/news/category/featured/index.html) (773 words) - [What the 2022 Masters Can Teach Sports Marketers](/content/news/what-the-2022-masters-can-teach-sports-marketers/index.html): Dive into what it meant for marketers to maximize the value of Masters sponsorships — and how these lessons can guide sports sponsors in general., Dive into what it meant for marketers to maximize the value of Masters sponsorships — and how these lessons can guide sports sponsors in general. (1,121 words) - [Leveraging Formula 1 Sponsorships in 2022](/content/news/leveraging-formula-1-sponsorships-in-2022/index.html): This month’s Miami Grand Prix showcases how emerging trends in the Formula 1 fandom can benefit brands and marketers hoping to get involved in the sport, or accelerate the value of their sponsorships., This month’s Miami Grand Prix showcases how emerging trends in the Formula 1 fandom can benefit brands and marketers hoping to get involved in the sport, or accelerate the value of their sponsorships. (1,250 words) - [Money Ball: News Bites from the World of Sports Sponsorships](/content/news/money-ball-news-bites-from-the-world-of-sports-sponsorships.html): When it comes to the Qatar world cup sponsorships, companies worry about perceptions, while individual athletes have less to lose reputationally; sponsorship from the crypto market remains strong despite recent downturns; and the world’s highest-paid 10 athletes close in on a billion dollars thanks , When it comes to the Qatar world cup sponsorships, companies worry about perceptions, while individual athletes have less to lose reputationally; sponsorship from the crypto market remains strong despite recent downturns; and the world’s highest-paid 10 athletes close in on a billion dollars thanks in large part to their off-the-field income. (579 words) - [3 Common Sports Sponsorship Mistakes and How to Transcend Them](/content/news/3-common-sports-sponsorship-mistakes-and-how-to-transcend-them.html): How can brands create a connection with their audience? Here’s how brands can transcend three of the most common sponsorship mistakes and realize the full potential of sports sponsorships., How can brands create a connection with their audience? Here’s how brands can transcend three of the most common sponsorship mistakes and realize the full potential of sports sponsorships. (1,082 words) - [WEBINAR: FanAI + PepsiCo: Pioneering a Sports Investment Strategy](/content/news/fanai-pepsico-webinar-advertising-research-foundations.html): FanAI and PepsiCo teamed up for the Advertising Research Foundation’s “Attribution & Analytics Accelerator” Conference. In this webinar, Justin Toman (Head of Sports Marketing, PepsiCo) and Adam Holt (SVP of Sales and Partnerships, FanAI) address the ultimate problem of “What is the true ROI on , FanAI and PepsiCo teamed up for the Advertising Research Foundation’s “Attribution & Analytics Accelerator” Conference. In this webinar, Justin Toman (Head of Sports Marketing, PepsiCo) and Adam Holt (SVP of Sales and Partnerships, FanAI) address the ultimate problem of “What is the true ROI on Sports Partnerships?”, speak on FanAI’s methodology, and discuss what that means for brands like PepsiCo. (382 words) - [Optimizing FanAI's Dashboard - Using React Hooks to Improve Visualization](/content/news/optimizing-fanais-dashboard-using-react-hooks-to-improve-visualization.html): At FanAI we deal with a ton of data visualizations revolving around sports sponsorships. Travis Dunn, Senior Frontend Engineer at FanAI, takes us through his process of bringing the highest level of customization to the FanAI platform., At FanAI we deal with a ton of data visualizations revolving around sports sponsorships. Travis Dunn, Senior Frontend Engineer at FanAI, takes us through his process of bringing the highest level of customization to the FanAI platform. (951 words) - [Seizing the Opportunity: How the NHL is Capitalizing on Viewership and Innovation for Stronger Brand Partnerships](/content/news/nhl-capitalizing-on-viewershi-innovation-for-stronger-brand-partnerships.html): The National Hockey League is scoring big with fans, with TV viewership up 18% year-over-year. However, the NBA and MLB are also seeing viewership increase. This all goes to say that if professional hockey wants to stand out to viewers and sponsors, it needs to innovate., The National Hockey League is scoring big with fans, with TV viewership up 18% year-over-year. However, the NBA and MLB are also seeing viewership increase. This all goes to say that if professional hockey wants to stand out to viewers and sponsors, it needs to innovate. (700 words) - [How Marketers Can Make NBA Playoff Sponsorships a Slam Dunk](/content/news/how-marketers-can-make-nba-playoff-sponsorships-a-slam-dunk.html): How to turn fans into customers: 3 steps brands should take to maximize the value of their NBA Playoff marketing strategy, How to turn fans into customers: 3 steps brands should take to maximize the value of their NBA Playoff marketing strategy (839 words) - [Cracking the Code: Measuring ROI from Live Event Sponsorships](/content/news/cracking-the-code-measuring-roi-from-live-event-sponsorships.html): How do you connect the results of live event sponsorships to real customer transactions? It’s a challenge that brands have spent years trying to overcome with varying levels of success. Now, as festivals and sporting events return after two years of cancellations, brands are once again investing in, How do you connect the results of live event sponsorships to real customer transactions? It’s a challenge that brands have spent years trying to overcome with varying levels of success. Now, as festivals and sporting events return after two years of cancellations, brands are once again investing in sponsorships as a marketing opportunity, and Catalina and FanAI are helping them overcome the challenges that come from trying to measure the results of those initiatives. (919 words) - [[PepsiCo Partner FanAI Brings Accountability to Sponsorship at the SBJ Brand Innovation Summit](https://www.fan.ai/news/pepsico-fanai-at-sbj-brand-innovation-summit)](/content/news/category/pepsi/index.html) (284 words) - [3 Data-Driven Insights to Help Brands Drive Revenue from Sponsorships](/content/news/insights-to-help-brands-drive-revenue-from-sponsorships.html): Just having passive signage does almost nothing for a brand. What works best to drive sales lift is a combination of live in-stadium activation, mobile digital activations, and in-store activation. In this piece, we’ll look closer at three data driven insights to help brands drive revenue from spo, Just having passive signage does almost nothing for a brand. What works best to drive sales lift is a combination of live in-stadium activation, mobile digital activations, and in-store activation. In this piece, we’ll look closer at three data driven insights to help brands drive revenue from sponsorship. (888 words) - [Time for Sponsors To Take NASCAR For a Spin](/content/news/time-for-sponsors-to-take-nascar-for-a-spin/index.html): With the introduction of other NASCAR platforms such as e-nascar, a newer more diverse audience is being drawn into watching and engaging with the sport. What does this mean for brands and the way approach NASCAR sponsorships moving forward?, With the introduction of other NASCAR platforms such as e-nascar, a newer more diverse audience is being drawn into watching and engaging with the sport. What does this mean for brands and the way approach NASCAR sponsorships moving forward? (637 words) - [WEBINAR: What Sports Marketing Strategies Have The Largest Impact on Retails Sales?](/content/news/webinar-sports-marketing-strategies-impact-retail-sales.html): Originally presented in February 2022 ahead of the NBA All-Star Game, the webinar, "What Sports Marketing Strategies Have The Largest Impact on Retails Sales", sees Jeff Katz (Chief Product and Strategy Officer, FanAI) discussing building call-to--actions into creatives and sponsored posts, Originally presented in February 2022 ahead of the NBA All-Star Game, the webinar, "What Sports Marketing Strategies Have The Largest Impact on Retails Sales", sees Jeff Katz (Chief Product and Strategy Officer, FanAI) discussing building call-to--actions into creatives and sponsored posts, in-game trigger promotions, as well as the industry's shift from passive to addressable sponsorship assets. (393 words) - [Pepsi, AB InBev Turn to FanAI to Measure Sports Sponsorship Value](/content/news/fanai-to-measure-sports-sponsorship-value/index.html): FanAI, a platform pioneering attribution within the sports marketing and sponsorship business, recently closed a $3 million Series A extension (the company announced an $8 million Series A in November 2019). OneTeam Partners, Wasserman and Tech Coast Angels participated in the latest funding round., FanAI, a platform pioneering attribution within the sports marketing and sponsorship business, recently closed a $3 million Series A extension (the company announced an $8 million Series A in November 2019). OneTeam Partners, Wasserman and Tech Coast Angels participated in the latest funding round. (148 words) - [2022 SBJ Brand Innovation Summit: Driving Innovation Through Data Analytics & Metrics](/content/news/2022-sbj-brand-innovation-summit-pepsi-fanai-omd/index.html): FanAI, PepsiCo, and OMD, teamed up for the Sports Business Journal’s “Brand innovation Summit” in June of 2022. In this session, Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) discuss sports sponsorship marketi, FanAI, PepsiCo, and OMD, teamed up for the Sports Business Journal’s “Brand innovation Summit” in June of 2022. In this session, Justin Toman (Head of Sports Marketing, PepsiCo), Adam Holt (SVP of Sales and Partnerships, FanAI), and Amy Jost (Senior Director, OMD) discuss sports sponsorship marketing making a fundamental shift in measurement. (378 words) - [How Sponsors Can Link Up with Golf's Newest Audience](/content/news/how-sponsors-can-link-up-with-golfs-newest-audience.html): The 2022 US Open Golf Championship gets underway on June 16, but the world of golf is changing at a furious pace. Democratization of the sport is attracting a younger and more diverse demographic., The 2022 US Open Golf Championship gets underway on June 16, but the world of golf is changing at a furious pace. Democratization of the sport is attracting a younger and more diverse demographic. (661 words) - [WEBINAR: The Emerging Sponsorship Opportunity In Women’s Professional Sports](/content/news/webinar-emerging-sponsorship-opportunity-womens-professional-sport.html): Originally presented on June 7th, "The Emerging Sponsorship Opportunity In Women’s Professional Sports", sees Ishveen Jolly (CEO and Founder, Open Sponsorship), and John Abreu (Director of Partnerships, FanAI) discussing brand, property, and athlete sponsorship opportunities, in the contex, Originally presented on June 7th, "The Emerging Sponsorship Opportunity In Women’s Professional Sports", sees Ishveen Jolly (CEO and Founder, Open Sponsorship), and John Abreu (Director of Partnerships, FanAI) discussing brand, property, and athlete sponsorship opportunities, in the context of the growth of women’s professional sports. (383 words) - [When It Comes To Modeling, Are We Still Doing Precise Things With Imprecise Data?](/content/news/doing-precise-things-with-imprecise-data/index.html): Day One of the Advertising Research Foundation’s (ARF) sixth annual “Attribution & Analytics Accelerator” conference, in partnership with Sequent Partners, raised as many questions on attribution modeling approaches and techniques as it answered., Day One of the Advertising Research Foundation’s (ARF) sixth annual “Attribution & Analytics Accelerator” conference, in partnership with Sequent Partners, raised as many questions on attribution modeling approaches and techniques as it answered. (78 words) - [[WEBINAR: The Emerging Sponsorship Opportunity In Women’s Professional Sports](https://www.fan.ai/news/webinar-emerging-sponsorship-opportunity-womens-professional-sport)](/content/news/category/webinars/index.html) (238 words) - [INFOGRAPHIC: Which NFL Teams are Providing the Best Value for Their Stadium Naming Rights Deals?](/content/news/nfl-stadium-naming-rights-value-infographic/index.html): With 3 NFL naming rights deals expiring in the next 3 years, and Buffalo building a new stadium, we decided to take a simplistic look at which teams were giving brands the best bang for their buck when it comes to naming rights., With 3 NFL naming rights deals expiring in the next 3 years, and Buffalo building a new stadium, we decided to take a simplistic look at which teams were giving brands the best bang for their buck when it comes to naming rights. (395 words) - [FanAI Gets Further $3m Investment](/content/news/index.html) (236 words) - [WE WANT TO TRANSFORM SPORTS SPONSORSHIP INVESTMENTS TO FOCUS ON DRIVING SALES](/content/what-we-do/index.html): We’re changing the way brands measure the impact of their sponsorships by proving the retail return on their investments. While other companies track metrics like awareness, consideration and attribution, we demonstrate exactly how much of an uplift a partnership has had on your bottom line., We’re changing the way brands measure the impact of their sponsorships by proving the retail return on their investments. While other companies track metrics like awareness, consideration and attribution, we demonstrate exactly how much of an uplift a partnership has had on your bottom line. (294 words) - [Contact us](/content/contact/index.html): Contact FanAI, Contact FanAI (18 words) ## Resources - [Full Page Index](/index.html): Browse all cached pages with rich metadata - [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines - [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery - [Robots.txt](/robots.txt): Crawler directives